“Siri, grow our membership.” “Siri, make our event a success.” Oh, if it were just that easy. Association Management companies are often selected for their administrative and financial management, but most have no marketing or special event expertise. This means there will be more money spent hiring copywriters, graphic artists, social media mavens, fundraisers and event managers.
In our opinion, an AMC must compliment an association board and other volunteers from their industry. Our main goal is to elevate the professionalism of the nonprofit or industry organization. Sometimes this means making sure there is a written anti-trust policy. Or, we may find that the insurance for the group is inadequate – or even nonexistent. But, these and many other “boxes” we check when we are new to an association, are basic services.
What’s not so basic – but critical – is to offer out-of-the-box marketing strategy and delivery for membership campaigns and education events. It’s uncommon to find all the skills under one roof. The details, from sourcing sponsorship to “party bags” can be overwhelming. But it’s worth hunting for a firm that can do it all. It will save you money, perhaps make you money, and certainly save your sanity.